Announcing Paul Gough’s New and Updated “Cash Pay Scale 2024”…

"Get The Ultimate 3 Day Marketing Plan That’ll Give Any PT Clinic, Of Any Size, Cash or Insurance, The Marketing Ability, Strategy and Know-How, To FINALLY Make Way More Money from Running A PT Practice in 2024 (…Something That For Many PTs is LONG Overdue!)"

In Just 72 Hours, Working with Paul Gough, Get Everything You Need To Be Profitable and Successful in 2024, Regardless Of What The Economy Does, Where You Live, or Even if Insurance and PPO’s Make More Drastic Cuts.

“Just 12 Spaces Available. Book Before March 1st To Save $2253”

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Dear Physical Therapist,

It’s 2024. The year that almost ALL Physical Therapists are beginning to realize the writing is on the wall for being a PT stuck inside of the sinking insurance system.

The once reliable and profitable “SS Insurance” is a ship that is well untruly sinking. It’s going down faster than the Titanic, and the APTA is powerless to stop it.

If I were asked to describe the current situation if you’re insurance-based PT I could sum it up in two words:

“OH CRAP!”

And I wish I was joking, but I am not.

There’s literally been an “OH CRAP!” moment – a moment of reconning if you like – for 10,000’s of insurance-based PT clinic owners since the LATEST round of Medicare cuts (and other PPO’s) were announced.

The latest cuts are set to make running a PROFITABLE PT clinic almost impossible.

And the thing is, most sane people know it.

Take this PT who posted this exact “cry for help” on Facebook recently:

“How Is Anyone Making A Profit Any More?”

This lady speaks for 1000’s when she shares this post.

She’s one of many caught in the rat-hole system that is insurance headaches, high volume, low pay, and needing to wait on hold for hours to discuss payment only to be denied.

It’s bad enough that she isn’t making any profit – but what makes it even worse is that she thinks that there isn’t a single person in her area that will go self-pay (…the reality is this isn’t true – she just doesn’t know how to market to them!)

But the problems don’t stop with Insurance based PTs…

If you’re a CASH based PT, and you’ve already exited the crap-tip system, or decide against it completely, first of all WELL DONE to you. It takes courage to make such a bold move.

However, just because you made the decision, you won’t need me to tell you how increasingly difficult it is to SCALE a cash PT business.

The constant negativity around healthcare, the rising costs associated with healthcare, and the lack of LOVE in general for people in the USA wanting to spend money on non-essential treatment like PT is making it very difficult for you to scale your practice.

Add into the fact that there’s now hundreds of “pop up” PT clinics appearing in every location possible – from your local YMCA to renting a small room in the fitness or Yoga centre down the street – the competition for patients is hotter than ever.

An End To The POVERTY And Misery That Comes From Being in The Insurance System…

So, what do you do?

On the one hand you have a valuable skill that people NEED, but on the other hand, most people really don’t know all that much about PT unless they hear it from a doctor. And if they here it there first, they usually want to use insurance. It’s almost impossible to get a cash paying patient from a patient referred by a doctor.

I believe this is the big dilemma facing you in 2024, and the only solution is to face up to the OPPORTUNITY that exists for you to FINALLY make some REAL MONEY from your PT business by mastering the SKILL of direct to public marketing. It’s your opportunity to end the poverty and misery that is brought upon your by insurance.

All of your business headaches and worry disappear when you create and implement a reliable marketing system that brings you patients independent of being referred by a doctor.

If you want patients to pay $200, $300 per session, and you want it to happen in 2024, it CAN happen – 1000’s of PTs are doing so. (There’s likely one in your town I’ve already helped.) The only thing that stands in the way is the know-how and the marketing plan to do so.

Announcing:

“Cash Pay Scale 2024”

The Ultimate 3 Day Marketing Plan Workshop That’ll Show You How To Create A Marketing Plan To Scale A Cash Pay Clinic – Even IF You’re In A LOW INCOME Area And You Think No One Will Pay Out Of Pocket!

This IN-PERSON workshop is going to be transformational for you.

It will set you free from insurance headaches and finally give you the confidence to market your practice, attract the affluent clients who do value PT and allow you to finally get your name out there more consistently.

This workshop is precisely what you’re looking for if you’re planning to grow and scale your cash pay revenue in the next 12 months. Perhaps double it or add at least $100,000 to your profit.

All this sounds great so far.

And it gets better.

It’s ME that’s teaching you this.

It’s my real-world experience of marketing a cash pay clinic, and my marketing material that I’ll be sharing with you, at the event.

I don’t hold back in saying that if there’s one person on the plant you want to learn how to do this from, it’s me. I built my own cash pay clinic (the Paul Gough Physio Rooms) from the ground up, scaled it 22,000+ patients in ten years, and I grew it to four locations and 20+ staff.

I scaled the CASH PT mountain.

And now, I want to share the FORMULA with you so you can do the same.

I first taught this workshop back in 2016 and given the current climate, I am bringing the same workshop back – updated for 2024 – that has inspired 100’s (no exaggeration) of now very successful PTs to start and scale their own cash PT clinic, to help you do the same.

People like:

Kevin Vandi (Compete Edge PT, San Jose, Ca) – Kevin was the first of my clients who went from almost zero in revenue to $80k per month – that being $1,000,000 per YEAR – in cash pay revenue

Carrie Jose (CJ Physical Therapy and Wellness) – Carrie is now a master marketer and because she figured out successful direct to public marketing, is headed towards a $1,000,000 business in less than 5 years at her clinic in Portsmouth, NH.

Jake Berman (Berman PT and Wellness, Naples, Fl) – Jake called me when he had less than $5k in the bank and just two patients on schedule back in 2017. He has since gone on to build his own “Health Empire”. He’s created Berman PT, the Berman Golf Method and with Berman Wellness created by his wife Jenni, they have blown past the $1,000,000 in annual revenue mark. All in CASH. What’s more, they did it in Naples, Florida. A place most people would believe that is heavy with Medicare and seniors would refuse to pay in cash. Jake proved that “miracles” do happen – if you have the right marketing plan, that is.

But that’s not all…

Just as good, many INSURANCE based PT clinics attended my workshop and have since done the same.

Including but not limited to:

Kim Gladfelter (PhysioFit, San Jose, Ca) – when I first met Kim she 80% insurance and drowning in a high volume, low pay model. Fast forward to 2024, and she’s 100% OON having dropped Medicare in 2023.

Jen Penrose (Penrose PT, Lacey, Washington) – Jen’s one of our biggest success stories. A seven-figure clinic owner that has removed herself from the running of the business and is moving her clinic close to an OON and cash pay model each year

Nick Hunter (Preferred Physical Therapy, Glendale) – Nick came to me in 2016 as an over worked, underpaid insurance clinic owner in Phoenix. He was so busy he barely saw his wife or four kids. Fast forward to 2024, and his 7 figure clinic is 90% OON and he now has half of the staff he needed before (and half of the headaches).

As you can see, my 3-day workshop does what it says on the tin! It helps PTs like you scale your CASH PAY income whether you are a cash PT or inside of insurance and trying to get out.

My 3-Day “Cash Pay Scale” Workshop is All About…

We’re hearing the tales of woe, the cries for help and listening to the number of PTs who are desperate to do something about their desperate situation and we’re ready to help. Here’s what this is all about for you:

FINALLY getting the marketing plan, strategy and know-how to attract more CASH PAY patients…
Giving you everything you need to be successful in the cash pay setting – including example Ads (Facebook, email, social media etc), phone call scripts, objection handling methods, wellness service ideas, as well as what prices to charge and how to sell your services when the phone does ring
Giving you the confidence and clarity to start to drop out of one or three low paying insurance companies (FYI,we don’t suggest you drop them all, let’s start with one at a time and build on that…)
Putting you in a room with other like-minded practice owners, ambitious and hungry to make more money from their practice, all fed up of the headaches that come with insurance…
Providing you with over 15 years of REAL-WORLD experience of what it’s like to run a cash pay clinic and what it takes to be successful in the cash pay setting…
Ending the POVERTY and misery that comes from being in the insurance system…
Discovering how to navigate the most common OBJECTIONS that you’ll hear about paying for PT in cash…

And, most importantly of all, FINALLY realizing the opportunity to make more money from your PT clinic, and FINALLY charging the prices you deserve to FINALLY make the money you are hoping for in 2024…

*Simply fill out the short form and then book a call with a member of my team who will confirm this is appropriate for you. The call booking page will appear on the next screen. It is not a commitment or a confirmation of your place, we’re going to make sure this is right for you and we’ll do that on a call.

Strictly Limited to 12 Clinic Owners – Here’s Who It Is For

Because of the personal support I will be giving you throughout the three, it is limited to just 12 clinic owners. Two members of my marketing and sales team are going to be involved as well, meaning it’ll be an intimate workshop that allows you to get all of the help and support you need to ensure this event is a success.

Together we will be creating and IMPLEMENTING your new Marketing PLAN and IMPLEMENTING higher than average prices, higher than average conversion rates to ensure higher than average PROFITS in the next 12 months.

Polite warning: Every time I run this workshop demand far outweighs supply – so please make sure that you meet these qualifying criteria:

The size and type of your PT Business does not matter.

We will have everyone from new start-ups to $1,000,000 + in the room – insurance and cash based. What does matter is that you are going to use and implement what we cover when you leave and make maximum use of the personal support you will be getting from me.

Attendance at the workshop is by application only and you must have a serious ambition to add $1,000,000 to your profit or at least double your profits in the next twelve months.

Ideally, you’ve already listened to my podcast, read one of my best-selling books, or have done my Accelerator Marketing program. If you have done any of those, I’d would love to work with you.

When you attend, here’s what you’ll leave with:

A Solid, robust and implementable marketing plan for 2024

A framework/scripts for how to handle ALL incoming calls and objections to cash pay PT

A set of the best and highest performing ADS of 2023 from my top clients

The ability to talk to clients about the BENEFITS of going out of network, as well the ability to talk to your STAFF about going OON (if you have them)

Most important of all, a new found sense of BELIEF that you CAN exit insurance and PPO’s, that you CAN scale your cash pay clinic and that finally you CAN make the type of money you deserve from your clinic in 2024.

Less Than the Cost of One Additional Patient – Your Investment for This 1-Day Workshop…

On its own, this type of workshop could easily be priced at $5000-$10,000.

For those who commit and follow through on what we cover, you are guaranteed a significant profit increase and the entire focus is to double your profits in the 12 months ahead.

However, to keep this workshop accessible to everyone, new start-ups and existing businesses, your investment for the Workshop is just $3250 or three easy payments of $1150.

That is less than the money you will make from getting just one patient that you would otherwise not have gotten had you not attended.

Book Before March 1st , And Save $2253.

So the price for the event is $3250. However, if you confirm on OR before March 1st, at 11pm EST, you can claim the exclusive $2253 DISCOUNT that you can put towards your HOTEL and airfare.

It means the investment for this workshop is just $997 or 3 x $375.

You must APPLY and then confirm your seat before March 1st in order to claim this $2253 discount. Do that here:

"You missed this event, but head to www.paulgough.com/events to see what we've got coming up"

When And Where Is This Event?

The event is taking place in a luxury Hotel, in Las Vegas, overlooking Lake Las Vegas on March 8-9-10th. We will start at 8.30am each day and finish at 4.30/5pm each day.

*The hotel is located just 15-20 minutes from the Las Vegas strip, in a very family friendly resort. It’s the perfect location for an event like this and we’ve held events here many times before. Truth be told, it’s my favourite event hotel anywhere in the world. You will be far enough away from the “action” and bright lights of Las Vegas, but should you wish to visit the strip you’ll easily be able to do so.

Interested, But Got Doubts About Coming?

If you have (got doubts), I appreciate that you might…

It’s a SCARY time right now, the economy is turbulent, politicians have lost their mind and the media is filling people with FEAR on a bigger scale than ever before. That can cause mostly rational people to do irrational things.

However, this event is not to be missed. The fact that the economy is volatile is THE reason to come and let’s face it, politicians have always been a sham, and the media’s job is to install fear. It’s how they get better ratings.

The world might be going a little crazy, but that doesn’t mean that you can’t OPT OUT of that crazy.

I know that you will kick yourself if you do not attend this workshop.

If you’re an insurance-based owner the price you will pay for not attending is much greater than the price of a ticket. The burden is getting bigger. Your profit margins are shrinking. Your PTs are asking for a 20% increase in salary and your reimbursements are dropping by 10%. It’s you who has to suffer in the middle.

Now is the time to do something.

I am asking for just $3250 (the price of two patients you otherwise would miss out on). Just ONE thing you learn could easily bring in that EVERY WEEK for the next few years.

Perhaps you are hesitating at that price? And yet, you’ll WILLINGLY accept the cut being informed on you by insurance will likely run into the $10,000’s if not more. That doesn’t make sense to me.

If in doubt, I ask you to consider your future income, your ability to grow a profitable business, and if after all that, you genuinely believe that you don’t need my help, or that I can’t help you, so be it. Lets stay friends.

And, if you’re a cash pay clinic owner, this a no brainer for you. You have no other choice but to learn how to market to patients. Doctors won’t save you. They don’t like you. You’re a threat to their profits.

Last but not least, please do not forget that I’ve already done what you want to do. I know exactly what words to say in your marketing that will make the phone ring more often and I know how to get people to pay out of pocket for PT. I did it in the UK, a country with FREE HEALTHCARE as my main competitor.

I also know that you’re probably UNDERCHRAGING right now and I know that bugs the life out of you.

I will bet you’re charging at least 25-50% less than my other clients which when fixed could add up to $100K or more if you come and implement what I tell you…

If you’re happy with what you’ve got, don’t come.

If you’re not, and you’re ambitious and you want more, you need to book your seat.

Hope to see you in Las Vegas.

Best wishes,

Paul Gough

P.S got questions? Email paul@paulgough.com and we’ll answer them all for you…